The Kentucky Wildlands is a regional tourism marketing initiative in 41 counties of southern and eastern Kentucky. It showcases the region’s majestic beauty and rich heritage with the goal of driving economic development. Components of the initiative will include a media campaign, hospitality education, itinerary development and entrepreneur training. The initiative was launched by Eastern Kentucky PRIDE, Inc., which is a nonprofit organization, with grant funding from the Appalachian Regional Commission and Economic Development Administration.
Our vision statement:
To spur economic development for southern and eastern Kentucky by promoting it as a regional tourism destination filled with majestic beauty, rich culture, boundless adventure and endless opportunities. We will do this in a manner that compliments and elevates current and future tourism initiatives; creates collaboration and connectivity throughout the region; and most importantly remains true to the region and the meaning of our name: Wildlands. Rough. Wild. Tranquil. Amazing. Majestic.